The gap between good buzz and bad buzz is referred to as ________.
A) groundswell
B) viral marketing
C) sock puppeting
D) brand polarization
E) the magnifying effect

Question

Quizplus · Accepted Answer

Brand polarization refers to the gap between good buzz and bad buzz. It is the phenomenon where a brand's reputation and perception is divided between positive and negative experiences, reviews or opinions.

The Gap Between Good Buzz and Bad Buzz Is Referred