Belinda wants to introduce a new model to the product line. Three models are being developed. Belinda can choose only one. She has decided to focus on target market size, production costs, and net profits. These are Belinda's ________.
A) alternatives
B) criterion weights
C) decision criteria
D) problems

Question

Quizplus · Accepted Answer

Belinda's target market size, production costs, and net profits are her decision criteria, which she will use to evaluate and choose from her alternatives (the three models being developed). Therefore, the correct term to describe her target market size, production costs, and net profits is decision criteria.

Belinda Wants to Introduce a New Model to the Product