Gerber makes and sells baby products. A shift in the birth rate would represent a change in the ________ component of this firm's external environment.
A) psychographic
B) demographic
C) political
D) cultural

Question

Quizplus · Accepted Answer

The birth rate is a demographic factor, which refers to characteristics of the population such as age, gender, income, and education level. A shift in the birth rate would mean a change in the number of babies being born, which would directly affect Gerber's business as a baby product manufacturer. The other options (psychographic, political, cultural) do not directly relate to changes in the birth rate.

Gerber Makes and Sells Baby Products