Which one of the following represents the highest level of environmental uncertainty?
A) Mario's restaurant competes against 325 others in the city; the city's ethnic mix is constantly changing.
B) Maria's is still the only restaurant in a small town. She took it over from her mother and still uses the same equipment.
C) Millie's customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning commission-the list keeps growing. He is grateful there are no new competitors moving in.

Question

Quizplus · Accepted Answer

Mario's restaurant competes against 325 other restaurants in the city, which creates intense competition and uncertainty. Additionally, the city's ethnic mix is constantly changing, which adds to the uncertainty by making it difficult for Mario to predict changes in customer preferences and behavior. The other options do not demonstrate such a high degree of environmental uncertainty.

Which One of the Following Represents the Highest Level of Environmental