As smartphone cameras improved, consumers turned away from traditional cameras. Polaroid lost market share and finally realized their product was no longer desired. At that point, Polaroid would be considered a ________ in the BCG matrix.
A) question mark
B) dog
C) cash cow
D) star

Question

Quizplus · Accepted Answer

According to the BCG matrix, a "dog" refers to a product with low market share in a low-growth market. Polaroid's declining market share in the camera industry suggests that it is no longer in high demand, indicating that it has become a "dog."

As Smartphone Cameras Improved, Consumers Turned Away from Traditional Cameras