Which of the following strategies involves a cost advantage or a differentiation advantage in a narrow segment?
A) retrenchment strategy
B) focus strategy
C) functional strategy
D) leadership strategy

Question

Quizplus · Accepted Answer

The strategy that involves a cost advantage or a differentiation advantage in a narrow segment is the focus strategy. This strategy is focused on targeting a specific niche market, where the company can attain a competitive advantage by offering tailored products or services that meet the specific needs of the market. This strategy requires the company to either have a cost advantage or a differentiation advantage to be successful in the specific niche.

Which of the Following Strategies Involves a Cost Advantage or a Differentiation