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Arthur Fry Thought His Glue Was a Failure Because It

Question 21

Multiple Choice
Arthur Fry thought his glue was a failure because it didn't stick permanently, but when applied to small squares of paper, it became the popular Post-It ® note. Arthur Fry took advantage of ________.

Arthur Fry thought his glue was a failure because it didn't stick permanently, but when applied to small squares of paper, it became the popular Post-It ® note. Arthur Fry took advantage of ________.


A) a process need
B) the unexpected
C) a market structure
D) changes in perception

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