To stimulate trial purchase of a product, quite often an advertising campaign will include
A) head-to-head advertising
B) new media
C) a change to a boutique agency
D) an increase in point of sale
E) rebate offers
Correct Answer:
Verified
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
Q29: When Jaguar launched their interactive ad campaign,
Q30: Comparative campaigns are often undertaken by
A) market
Q31: In a testimonial advertisement, the message and
Q33: Once the strategy has been developed, the
Q34: Endorsements of a product or service is
Q35: One of the dangers of using humorous
Q36: The key to success in a campaign
Q37: Advertisements using a lifestyle appeal are based
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