Molson's Beer Fridge Campaign Created Curiosity with Their Patriotic Beer

Molson's Beer Fridge Campaign created curiosity with their patriotic beer fridge placed in selected locations around the world. This campaign resulted in

A) significant increases in Molson beer purchases by affluent baby boomers
B) $50 million of free press coverage in Canada and abroad
C) higher Molson beer exports to developing countries
D) a net loss in return on investment