Advertising designed to influence public opinion is referred to as
A) advocacy advertising
B) service industry advertising
C) product advertising
D) promotional advertising
E) public advertising
Correct Answer:
Verified
Q21: Free publicity is always generated through
A) retail
Q22: Advertising's primary role is to
A) influence the
Q23: For news and commercial messages, today's consumers
Q24: The primary goal of sales promotion is
Q25: Advocacy advertising by non-profit organizations like The
Q27: Corporate advertising may be used to
A) increase
Q28: Molson's Beer Fridge Campaign created curiosity with
Q29: Assuming that consumers develop a favourable attitude
Q30: An advertisement promoting fabricated parts in a
Q31: When Green Giant Corn advertises in Canadian
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