Which type of communications provides a distinct reason to buy now rather than later?

Question

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Sales promotion typically includes time-limited offers, discounts or incentives that create a sense of urgency, providing customers with a distinct reason to buy now rather than later. The other communication types (corporate, national, service-industry, and advocacy advertising) are designed to build brand awareness or promote ideas, rather than creating a sense of urgency to purchase.

Which Type of Communications Provides a Distinct Reason to Buy