In a competitive environment, brand leaders build market share by

Question

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Maintaining significant advertising budgets is the best choice for brand leaders to build market share in a competitive environment. This allows them to maintain top-of-mind awareness and reinforce their brand's differentiation from competitors. Sales promotion and price discounting may attract short-term sales, but they do not establish a long-term competitive advantage. Making a short-term commitment to advertising may not provide enough time to gain significant market share. Relying solely on personal selling may be effective for some industries, but may not be scalable for larger markets.

In a Competitive Environment, Brand Leaders Build Market Share by