Bell Canada sponsored the 2010 Vancouver Olympic Games. This is a great example of direct-response communications.

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Quizplus · Accepted Answer

Bell Canada sponsored the 2010 Vancouver Olympic Games, but it is not a direct-response communication. Direct-response communication is a type of advertising or marketing that encourages an immediate response, such as a call to action or a purchase. The sponsorship of an event is typically brand awareness advertising rather than direct-response communication.

Bell Canada Sponsored the 2010 Vancouver Olympic Games