Frequency refers to
A) the type of TV commercial
B) the length of an advertising campaign
C) the average number of times an audience is exposed to an advertisement
D) the delivery schedule of a newspaper or magazine
E) the total number of potential audience
Correct Answer:
Verified
Q2: Information regarding who, what, when, where, and
Q3: The reach of a television program is
Q4: A rifle strategy is a matching strategy
Q5: Reaching the desired target market efficiently through
Q6: The media model "recency" suggests that
A) reach
Q8: When it comes to reach versus frequency,
Q9: If a message reaches 70 per cent
Q10: The direction a media plan takes is
Q11: The nature of the word "shotgun" suggests
Q12: The client provides the agency's media personnel
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