Media time and space are purchased in a uniform manner over a designated period, when advertisers use
A) roadblock
B) even schedule
C) blitz
D) skip schedule
E) rifle strategy

Question

Quizplus · Accepted Answer

An even schedule is when media time and space are purchased in a uniform manner over a designated period. This is often used when an advertiser wants to have a consistent presence in the media and reach their target audience frequently but without overwhelming them with a short-term blitz. The other options listed are different strategies for media buying that are not related to purchasing media in a uniform manner over a designated period.

Media Time and Space Are Purchased in a Uniform Manner