The advantage of a concentrated media strategy is that
A) many products can be advertised
B) many media may be utilized
C) media dollars can be saved
D) advertising can be more focused
E) multiple agencies may be used
Correct Answer:
Verified
Q29: Media time and space are purchased in
Q30: Selective spot television is an attractive option
Q31: Purchasing media time in periodic waves, separated
Q32: "Funnelling" in the media selection process involves
A)
Q33: A "blitz schedule" is often associated with
A)
Q35: A good example of what media planners
Q36: This type of media schedule is used
Q37: This type of media schedule is characterized
Q38: When time and space are purchased in
Q39: CPM is defined as
A) creative per media
B)
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