How do advertisers choose which media to use?
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Q77: In Canada, the cost of one commercial
Q78: Gross impressions is calculated by the formula:
Q79: Media objective statements should outline what the
Q80: Flexibility is not a variable that will
Q81: Compare gross impressions to gross rating points.
Q83: Advertisers often wind up spending more money
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Q85: Media selection can be viewed as a
Q86: Explain the principles of continuity and flighting.
Q87: Explain the media concept called "recency."
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