One of the biggest drawbacks of newspaper advertising is
A) lack of competition
B) its size
C) its short lifespan
D) the expense of an individual newspaper
E) its long lead time
Correct Answer:
Verified
Q4: Very often ads placed by national advertisers
Q5: The largest circulation of a broadsheet daily
Q6: The key difference between tabloids and broadsheets
Q7: Flexform refers to an advertisement that
A) is
Q8: The percentage of Canadians who visit a
Q10: Sponsored content in newspaper advertising involves
A) advertising
Q11: Pre-printed inserts are also referred to as
A)
Q12: Retail advertising involves advertisements in newspapers that
A)
Q13: Newspapers serve a(n) _ so they are
Q14: The total average daily circulation of Canadian
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