If an advertiser was trying to reach a business audience at the senior management level, a horizontal publication would be more appropriate than a vertical publication.

Question

Quizplus · Accepted Answer

Horizontal publications cover a broad range of industries and topics and are more likely to reach a senior management audience who may be interested in diverse content. Vertical publications, on the other hand, focus on a specific industry or topic and may not have as broad of a readership at the senior management level.

If an Advertiser Was Trying to Reach a Business Audience