Rumble is a milkshake-style drink that offers nutritional benefits perceived as superior to its competitors. This is an application of
A) product differentiation positioning
B) brand loyalty strategy
C) demographic positioning appealing to health minded youths
D) brand leader positioning
Correct Answer:
Verified
Q49: The "Pepsi Challenge" campaign is a classic
Q50: Lifestyle positioning through advertising uses appeals such
Q51: Visa's use of the signature "More people
Q52: Coca-Cola's signature "Coke is it" is an
Q53: Trop50 is a Tropicana juice that customers
Q55: The 4D- rule applies to
A) loyalty-response
B) psychographic
Q56: Behavioural targeting
A) is the study of buying
Q57: In product-differentiation positioning, a product attribute is
Q58: Behavioural targeting involves
A) age and income
B) gender
Q59: Generation Y and Z are characterized by
A)
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