It is unrealistic to assume that the initial position that a brand adopts will remain the same throughout its life cycle.

Name: It is unrealistic to assume that the initial position that a brand adopts will remain the same throughout its life cycle.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

As markets and consumer preferences change over time, brands may need to adapt their positioning strategy in order to remain relevant and competitive. Therefore, it is realistic to assume that a brand's initial position may evolve over its life cycle.

It Is Unrealistic to Assume That the Initial Position That