A challenge in buying television spots is
A) long lead time required
B) too many options to choose from
C) coverage flexibility
D) high frequency requirements
E) no demographic selectivity
Correct Answer:
Verified
Q32: The normal length of television commercials is
A)
Q33: A product placement that integrates a product
Q34: A Coca-Cola glass that is highly visible
Q35: An audio recording posted online is called
A)
Q36: Television rates are lowest during
A) prime time
B)
Q38: If overbooking of the available advertising time
Q39: Prime-time television viewing is usually designated as
A)
Q40: When buying television time, the advertiser has
Q41: Rates on a grid card are adjusted
Q42: Radio stations often change their format to
A)
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