When buying television time, the advertiser has several options, one of which is
A) split runs
B) co-op advertising
C) selective-spot advertising
D) four-week blocks
E) seasonal purchases
Correct Answer:
Verified
Q35: An audio recording posted online is called
A)
Q36: Television rates are lowest during
A) prime time
B)
Q37: A challenge in buying television spots is
A)
Q38: If overbooking of the available advertising time
Q39: Prime-time television viewing is usually designated as
A)
Q41: Rates on a grid card are adjusted
Q42: Radio stations often change their format to
A)
Q43: A total audience plan in radio advertising
Q44: The summer television season usually occurs from
Q45: A Run-of-Schedule discount offered to an advertiser
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