The visible placement of branded merchandise in television shows, films, and video games is referred to as
A) branded content
B) sponsorship
C) product placement
D) a selective spot
E) a billboard

Question

Quizplus · Accepted Answer

Product placement refers to the visible placement of branded merchandise in TV shows, films, and video games. Branded content refers to content that is created by a brand for promotional purposes, sponsorship refers to the financial support given to an event, product, or organization, and selective spot and billboard do not specifically refer to the placement of branded merchandise in media.

The Visible Placement of Branded Merchandise in Television Shows, Films