The summer television season usually occurs from mid-June to mid-September. Networks offer discounts during this season that can be as high as
A) 25-30%
B) 5-10%
C) 10-15%
D) 15-20%
E) 20-25%
Correct Answer:
Verified
Q39: Prime-time television viewing is usually designated as
A)
Q40: When buying television time, the advertiser has
Q41: Rates on a grid card are adjusted
Q42: Radio stations often change their format to
A)
Q43: A total audience plan in radio advertising
Q45: A Run-of-Schedule discount offered to an advertiser
Q46: One of the disadvantages of radio as
Q47: The situation where a special program replaces
Q48: A frequency discount is usually earned when
Q49: Unlike digital audio, satellite radio offers audiences
A)
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