Audience fragmentation is a problem for television advertising but not for advertising over radio.
Correct Answer:
Verified
Q64: Network shows such as Hockey Night in
Q65: Network advertising is suitable for advertisers whose
Q66: A commercial shown on any of the
Q67: On a seasonal basis, there is a
Q68: Advertisers with smaller budgets cannot purchase commercial
Q70: People over the age of 55 spend
Q71: If a television program has a rating
Q72: For advertisers with precisely defined target markets,
Q73: Television clutter refers to the scheduling of
Q74: Television advertising involves relatively low production costs.
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