Television is primarily a mass-reach medium but it can target demographic groups based on the nature of the programming.

Name: Television is primarily a mass-reach medium but it can target demographic groups based on the nature of the programming.
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Question

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Television has the ability to target certain demographic groups by airing programs that are designed to appeal to specific age, gender, cultural or socioeconomic groups. However, its primary strength is its mass reach to a wide audience.

Television Is Primarily a Mass-Reach Medium but It Can Target