Where marketing planning is concerned, the major areas of marketing responsibility include:

Question

Quizplus · Accepted Answer

Identifying and selecting target markets is a key responsibility in marketing planning because it determines the audience for the organization's products or services and the specific strategies that will be used to reach them. While financial resources, media planning, implementing corporate strategies, and acquiring an advertising agency are all important aspects of marketing, selecting target markets is the foundation upon which all other marketing efforts are built.

Where Marketing Planning Is Concerned, the Major Areas of Marketing