The objectives, strategies, and action plans developed by the marketing department are generally designed to help achieve

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The marketing department's objectives, strategies, and action plans should be aligned with the overall company objectives. This ensures that the marketing efforts are contributing towards the overall success of the company. While higher revenues, a wider customer base, and more sales are important outcomes, they are not the primary reason for the marketing department's existence. It exists to support the company's mission and vision. Therefore, D is the best answer. E, "less waste," is not a common objective of a marketing department.

The Objectives, Strategies, and Action Plans Developed by the Marketing