Consumer data falls into which section of the situation analysis?

Question

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Consumer data plays an important role in analyzing the target market. Understanding consumer behavior, preferences, and characteristics helps in identifying and segmenting the target audience, which is an essential part of the situation analysis. Product analysis focuses on evaluating the organization's products, features, and benefits. External influences take into account macro-environmental factors such as economic, political, social, and technological factors. Competitive analysis looks at the strengths and weaknesses of the organization's competitors. SWOT analysis is a comprehensive evaluation of the organization's strengths, weaknesses, opportunities, and threats. While consumer data can overlap with some of these analyses, it primarily falls under target market analysis.

Consumer Data Falls into Which Section of the Situation Analysis