Behavioral stages consumers go through when deciding what products to buy include

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The attention, interest, and desire model (AIDA) is a commonly used model to describe the stages consumers go through from being aware of a product to actually making a purchase. It starts with the consumer becoming aware of a product, then becoming interested in it, followed by developing a desire for it, and finally taking action and making the purchase.

Behavioral Stages Consumers Go Through When Deciding What Products to Buy