When a consumer thinks highly of a product after seeing an advertisement of the product, __________ has occurred.

Question

Quizplus · Accepted Answer

A positive value exchange occurs when the consumer perceives that they have received equal or greater value from the product or service compared to what they paid or invested. In this case, the consumer's perception of the product after seeing the advertisement is positive, which indicates a successful value exchange from the perspective of the consumer. This is because the consumer feels that the benefits received from the product and their associated costs are well-matched.

When a Consumer Thinks Highly of a Product After Seeing