A 60-second commercial seen on conventional television stations encouraging people to try a new skin cream is an example of
A) direct response television (DRTV)
B) telemarketing
C) catalogue marketing
D) direct mail
E) direct-response print
Correct Answer:
Verified
Q9: One of the advantages to using direct
Q10: Co-operative direct mail has proven to be
Q11: The use of direct mail is widespread
Q12: Direct response advertising is advertising through any
Q13: In terms of net advertising revenues in
Q15: Among the forms of direct response advertising
Q16: Compared to solo direct mail, co-operative direct
Q17: A statement stuffer is also known as
Q18: In terms of net advertising revenues in
Q19: In business-to-business markets, advertisers find _ useful
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