The national reach potential is very high for
A) telemarketing
B) DRTV
C) bounce backs
D) co-operative direct mail
E) selective direct mail
Correct Answer:
Verified
Q23: The most common means of direct mail
Q24: The success of a direct mail campaign
Q25: One of the disadvantages of direct mail
Q26: Targeting an audience based on demographic, psychographic
Q27: There are two types of direct-response television,
Q29: When Shoppers Drug Mart accumulates considerable data
Q30: A buyer can provide the profile of
Q31: Lists prepared from government, census, telephone, warranty,
Q32: The practice of including a pre-printed reply
Q33: In comparison to magazines, direct mail
A) needs
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