Canada Post's research indicates that 89% of people will open a direct mail piece if it
A) comes from a local company
B) comes from a company they know
C) comes from a Fortune 500 Company
D) looks intriguing
E) has a stamp on it

Question

Quizplus · Accepted Answer

Canada Post's research indicates that people are more likely to open a direct mail piece if it comes from a company they know, which makes choice B the best option. While choices A and E may also be effective to a certain extent, they are not as strong as choice B. Choices C and D are not backed up by the research conducted by Canada Post.

Canada Post's Research Indicates That 89% of People Will Open