An infomercial may last as long as
A) 60 seconds
B) 60 minutes
C) 5 minutes
D) 12 minutes
E) 90 seconds
Correct Answer:
Verified
Q50: A list of Chatelaine magazine subscribers is
Q51: Direct mail is a good medium for
A)
Q52: An insert that is strip-glued (a gum-like
Q53: One purpose of outbound telemarketing is to
A)
Q54: One of the advantages of direct-response television
Q56: Audience selectivity of direct mail reduces
A) cost
B)
Q57: One of the disadvantages of direct-response television
Q58: In direct response television advertising, unsold inventory
Q59: Factors that contribute to the high absolute
Q60: A "house list" is defined as an
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