Budweiser's headline "Hockey will never be the same" is an example of a
A) news headline
B) curiosity headline
C) command headline
D) promise-of-benefit headline
E) question headline
Correct Answer:
Verified
Q6: An approach in which body copy has
Q7: A headline for C-I-L Golfgreen lawn fertilizer
Q8: The final copy element in a print
Q9: Visa's headline, "Introducing the new generation of
Q10: In traditional print advertising, the central idea
Q12: The body copy is the part of
Q13: Flow refers to
A) the movement of the
Q14: Balance refers to
A) the use of left
Q15: The primary purpose of the headline is
Q16: Spot colour attracts attention
A) only in a
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