
Insert layouts are commonly used to
A) emphasize the product or package
B) allow for long copy layouts
C) create picture-dominant ads
D) make the best use of white space
E) present rough ideas to a client
Correct Answer:
Verified
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q19: The art director develops thumbnail sketches, which
Q20: In this type of layout, the copy
Q21: The type of layout that is least
Q23: The most widely used form of direct-response
Q24: Direct-response communication
A) can only be used in
Q25: A research study conducted by Perception Research
Q26: When it comes to the point-of-purchase industry's
Q27: Exterior transit advertising reaches pedestrians and travellers
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