Exterior transit advertising reaches pedestrians and travellers in other vehicles, so the advertising must consist of

Question

Quizplus · Accepted Answer

Bold type and punchy copy are essential in exterior transit advertising because they need to grab the attention of pedestrians and people in other vehicles as they are passing by quickly. It must be easy to read and quick to understand in a brief period. Therefore, a concise and impactful message is necessary. Corporate advertising or black and white photography might not be as effective in this scenario, and long copies might not have enough time to be read. A vertical split might not be suitable for every design, and it depends on the message being conveyed.

Exterior Transit Advertising Reaches Pedestrians and Travellers in Other Vehicles