A research study showed that 75% of all people who see an outdoor board are drawn to
A) the visual
B) the call to action
C) the size of the letters
D) the name of the product
E) the product packaging
Correct Answer:
Verified
Q30: In a TV commercial, the voiceover and
Q31: To ensure unity, a television commercial must
A)
Q32: The sections of a television commercial are
Q33: Out-of-home advertising is the current term for
A)
Q34: With interior transit advertising, the consumer has
Q36: Billboard advertising is more successful if
A) all
Q37: The envelope in direct mail advertising must
Q38: Advertisers generally use existing or original music
Q39: Simplicity is the key to good advertising.
Q40: Point-of-purchase advertising
A) promises a reward
B) presents the
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