In television, 30-second spots outperform 60-second spots.

Name: In television, 30-second spots outperform 60-second spots.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research and industry practice show that the effectiveness of 30-second vs. 60-second TV spots depends on various factors including the campaign objectives, product complexity, and the message being conveyed. There is no definitive evidence that one universally outperforms the other.

In Television, 30-Second Spots Outperform 60-Second Spots