In order to track an individual's surfing behavior, a(n) ________ is placed on a consumer's web browser or hard drive.
A) impression
B) cookie
C) clickthrough
D) ad view
E) click

Question

Quizplus · Accepted Answer

A cookie is a small text file that a website can place on a user's device through their web browser. This file contains information about the user's browsing preferences and history, which can be used to track their behavior on that website and other sites that use the same cookies.

In Order to Track an Individual's Surfing Behavior, A(n) ________