
Rear-illuminated units positioned adjacent to high-traffic streets in the downtown core of major markets are referred to as
A) mall posters
B) transit shelters
C) backlits
D) street-level advertising
E) banners
Correct Answer:
Verified
Q5: Mall posters are
A) transit posters
B) backlit posters
C)
Q6: Out-of-home media includes
A) newspapers
B) radio
C) web banners
D)
Q7: Digital sign units display ads that are
Q8: The responsibility of COMB is to
A) compile
Q9: Outdoor advertising can reinforce the message of
Q11: Full-motion video displays are remotely programmable, which
Q12: A type of superboard that rotates is
Q13: Outdoor advertising provides advertisers with the opportunity
Q14: Advertisers can purchase outdoor poster space either
Q15: The most commonly used form of outdoor
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