
There are a few disadvantages to purchasing outdoor media, one of which is
A) target reach and frequency
B) geographic flexibility
C) creative limitations
D) compatibility with other media
E) visual impact
Correct Answer:
Verified
Q31: All outdoor advertising rates are quoted on
Q32: Outdoor advertising space is sold in periods
Q33: One type of bus wrap is called
A)
Q34: Some critics of outdoor advertising refer to
Q35: Posters located on the subway wall opposite
Q37: The nature of the outdoor advertising medium
Q38: When a single advertiser has control of
Q39: Interior cards are print advertisements contained in
A)
Q40: A volume discount is a reduced rate
A)
Q41: The in-store advertising and merchandising concepts used
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