One of the weaknesses of outdoor advertising is that it's not a good complementary medium.
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Q60: GRP stands for
A) gross regional points
B) geographic
Q61: Out-of-home media is always located outdoors.
Q62: A king poster is located on the
Q63: Wall banners cannot be removed and reused.
Q64: Many forms of out-of-home advertising actually reach
Q66: Spectaculars can be an example of airport
Q67: At night, exterior bus posters will take
Q68: Street-level advertising helps reach people in hard-to-target
Q69: Some displays and point-of-purchase materials never get
Q70: Research shows that nearly 75% of all
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