A weight level of 50 GRPs delivers exposure opportunities equal to half the population of the market.

Question

Quizplus · Accepted Answer

A weight level of 50 GRPs delivers exposure opportunities equal to half the population of the market. GRP stands for Gross Rating Point, which is a measure used in advertising to evaluate the size of an audience reached by a specific media or advertisement. 50 GRPs means that the ad or media has reached 50% of the target audience (in terms of impressions). Therefore, the statement is true, and the answer is A.

A Weight Level of 50 GRPs Delivers Exposure Opportunities Equal