Outdoor advertising space is typically purchased on a market-by-market basis.

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Outdoor advertising space is purchased on a market-by-market basis, meaning that advertisers purchase space in specific locations or markets, rather than purchasing space for a wide-ranging or national campaign. This allows advertisers to target their advertising efforts in specific geographic areas, depending on their marketing goals and target audience.

Outdoor Advertising Space Is Typically Purchased on a Market-By-Market Basis