On a market-by-market basis, the dollar outlay for transit media space is relatively high.

Question

Quizplus · Accepted Answer

Transit media space, which includes advertising on buses, subways, taxis, and trains, is generally considered to be more cost-effective and has a lower dollar outlay compared to other forms of traditional media like television, radio, or billboards. This affordability, along with the high visibility and targeted audience reach, makes transit media an attractive option for many advertisers.

On a Market-By-Market Basis, the Dollar Outlay for Transit Media