Canadian Tire's "we all play together" campaign is an example of

Name: Canadian Tire's "we all play together" campaign is an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "we all play together" campaign does not directly relate to Canadian Tire's products or services, but rather borrows interest from the idea of inclusivity and playfulness. The campaign focuses on creating a positive image for the brand and connecting with consumers on a more emotional level. This is an example of a borrowed-interest strategy.

Canadian Tire's "We All Play Together" Campaign Is an Example