Essentially, publicity must be newsworthy; what may seem like news to a company may not be news to the media.

Name: Essentially, publicity must be newsworthy; what may seem like news to a company may not be news to the media.
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Question

Quizplus · Accepted Answer

Publicity must be newsworthy to be picked up by the media. What may seem like news to a company may not be news to the media. The media only covers stories that they believe will be of interest to their audience.

Essentially, Publicity Must Be Newsworthy; What May Seem Like News